{"id":40902,"date":"2022-04-05T09:16:05","date_gmt":"2022-04-05T09:16:05","guid":{"rendered":"https:\/\/signiflowdev.wpengine.com\/media\/?p=40902"},"modified":"2022-04-05T09:42:18","modified_gmt":"2022-04-05T09:42:18","slug":"the-sca-and-your-identity-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.signiflow.com\/media\/the-sca-and-your-identity-what-you-need-to-know","title":{"rendered":"The SCA and your identity: What you need to know"},"content":{"rendered":"\n

Strong Customer Authentication: In today\u2019s hyper-digital world, characterised by online transactions, it is more important than ever to protect your identity.<\/em><\/p>\n\n\n\n

For businesses with a presence in online retail, 14 March 2022 was the deadline to ensure full compliance with Strong Customer Authentication (SCA) \u2013 or risk customer purchases being declined.<\/p>\n\n\n\n

The SCA is a new set of rules adopted by the Financial Conduct Authority in 2019 to help protect customers from fraud when they are shopping online.<\/p>\n\n\n\n

Since the March deadline just passed, consumers should now expect to be asked to verify their identity when they purchase something online. For instance, this verification could be done via the consumer\u2019s banking app or a one-time passcode via text or phone call.<\/p>\n\n\n\n

According to The Guardian<\/a>, the move is the biggest change to card payments since chip and pin was initiated 16 years ago, and is designed to reduce the \u00a3376m lost to online fraud in 2020.<\/p>\n\n\n\n

Universal fraud<\/h2>\n\n\n\n

Fraud is an ongoing and relentlessly growing problem, with criminals stealing more than \u00a3750 million in the first 6-months of 2021 alone, according to UK Finance<\/a>. For this reason, it is more important than ever before that additional protections, such as SCA, are put in place and adhered to.<\/p>\n\n\n\n

However, fraud is a universal concern, which is not limited to online purchases. Consider this: If one of your important documents gets tampered with, the impact could be far greater than a simple security breach.<\/p>\n\n\n\n

Additionally, if you have no way of proving that tampering took place, your chances of seeing justice in court are all but zero.<\/p>\n\n\n\n

It is critical to know who is signing documents when they’re signed online. If a fraudster signs a document, the entire transaction will be shrouded in doubt.<\/p>\n\n\n\n

How to safeguard your identity online<\/h2>\n\n\n\n

Of course, no one can guarantee the complete safety of your personal information. But you can reduce the risks by changing your online behaviour:<\/p>\n\n\n\n

  1. Use separate email IDs for your work and personal needs.<\/li>
  2. Passwords need to be strong. Use a good password manager tool<\/a> if you can’t think of one, and to help you keep track of your numerous passwords.<\/li>
  3. Use two-factor authentication (2FA) as often as possible.<\/li>
  4. Make sure you have a firewall and antivirus software on all your devices.<\/li>
  5. Avoid using public Wi-Fi networks, especially when sharing documents or any other important personal information.<\/li>
  6. Occasionally, look for your name on Google. Make sure you have complete control over everything that appears online about you.<\/li>
  7. Ensure you use an electronic signing platform that protects your personal data and includes multiple levels of security and authentication. Being able to access or electronically sign a shared document offers no security whatsoever and puts your important documents at risk of fraud.<\/li><\/ol>\n\n\n\n

    Without a doubt, information is your greatest ally in the digital age. Keep up with the latest digital security trends and rest assured that every document you fill in or sign is protected from unauthorised access and hacking attacks.<\/p>\n\n\n\n

    SigniFlow offers legally-binding, advanced eSignatures. From drafting agreements, to signature and storage, SigniFlow ensures your data is protected. Get in touch today<\/a> to find out more, or to discuss your unique business needs.<\/em><\/em><\/p>\n\n\n\n

    REFERENCES<\/h3>\n\n\n\n
    1. UK Finance – 2021 Half year fraud update<\/a><\/li>
    2. UK Finance – Deadline to implement Strong Customer Authentication fast approaching<\/a><\/li>
    3. Financial Conduct Authority<\/a><\/li>
    4. The Guardian – UK shoppers face more identity checks when buying online<\/a><\/li>
    5. PC Mag – The best password managers for 2022<\/a><\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

      Strong Customer Authentication: In today\u2019s hyper-digital world, characterised by online transactions, it is more important than ever to protect your identity. For businesses with a presence in online retail, 14 March 2022 was the deadline to ensure full compliance with Strong Customer Authentication (SCA) \u2013 or risk customer purchases being declined. The SCA is a […]<\/p>\n","protected":false},"author":1,"featured_media":40904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,310],"tags":[355,332,356],"class_list":["post-40902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electronic-signatures","category-united-kingdom-and-europe","tag-customer-authentication","tag-featured","tag-safeguard-your-identity"],"yoast_head":"\nStrong Customer Authentication - SigniFlow \u00ae - News and Blog Media<\/title>\n<meta name=\"description\" content=\"Strong Customer Authentication: How do you protect your identity online and help curb the problem of fraud in an online world?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.signiflow.com\/media\/the-sca-and-your-identity-what-you-need-to-know\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strong Customer Authentication - SigniFlow \u00ae - News and Blog Media\" \/>\n<meta property=\"og:description\" content=\"Strong Customer Authentication: How do you protect your identity online and help curb the problem of fraud in an online world?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.signiflow.com\/media\/the-sca-and-your-identity-what-you-need-to-know\" \/>\n<meta property=\"og:site_name\" content=\"SigniFlow \u00ae - News and Blog Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SigniFlow\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-05T09:16:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-05T09:42:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.signiflow.com\/media\/wp-content\/uploads\/sites\/2\/2022\/04\/SCA-and-your-identity-UK-SM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2486\" \/>\n\t<meta property=\"og:image:height\" content=\"1561\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SigniFlow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Strong Customer Authentication - SigniFlow \u00ae - News and Blog Media\" \/>\n<meta name=\"twitter:description\" content=\"Strong Customer Authentication: How do you protect your identity online and help curb the problem of fraud in an online world?\" \/>\n<meta name=\"twitter:creator\" content=\"@SigniFlow\" \/>\n<meta name=\"twitter:site\" content=\"@SigniFlow\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SigniFlow\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/the-sca-and-your-identity-what-you-need-to-know#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/the-sca-and-your-identity-what-you-need-to-know\"},\"author\":{\"name\":\"SigniFlow\",\"@id\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/#\\\/schema\\\/person\\\/1096776cfdabd9ec7eb617c4454511d7\"},\"headline\":\"The SCA and your identity: What you need to know\",\"datePublished\":\"2022-04-05T09:16:05+00:00\",\"dateModified\":\"2022-04-05T09:42:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/the-sca-and-your-identity-what-you-need-to-know\"},\"wordCount\":578,\"publisher\":{\"@id\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/the-sca-and-your-identity-what-you-need-to-know#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/04\\\/SCA-and-your-identity-UK-SM.jpg\",\"keywords\":[\"Customer authentication\",\"Featured\",\"safeguard your identity\"],\"articleSection\":[\"Electronic Signatures\",\"UK and Europe\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/the-sca-and-your-identity-what-you-need-to-know\",\"url\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/the-sca-and-your-identity-what-you-need-to-know\",\"name\":\"Strong Customer Authentication - SigniFlow \u00ae - News and Blog Media\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/the-sca-and-your-identity-what-you-need-to-know#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/the-sca-and-your-identity-what-you-need-to-know#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/04\\\/SCA-and-your-identity-UK-SM.jpg\",\"datePublished\":\"2022-04-05T09:16:05+00:00\",\"dateModified\":\"2022-04-05T09:42:18+00:00\",\"description\":\"Strong Customer Authentication: How do you protect your identity online and help curb the problem of fraud in an online world?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/the-sca-and-your-identity-what-you-need-to-know#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.signiflow.com\\\/media\\\/the-sca-and-your-identity-what-you-need-to-know\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/the-sca-and-your-identity-what-you-need-to-know#primaryimage\",\"url\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/04\\\/SCA-and-your-identity-UK-SM.jpg\",\"contentUrl\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/04\\\/SCA-and-your-identity-UK-SM.jpg\",\"width\":2486,\"height\":1561,\"caption\":\"The Financial Conduct Authority's new set of rules aims to protect customers from fraud when they are shopping online.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/the-sca-and-your-identity-what-you-need-to-know#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The SCA and your identity: What you need to know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/#website\",\"url\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/\",\"name\":\"SigniFlow \u00ae - News and Blog Media\",\"description\":\"Electronic and Digital Signatures\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/#organization\",\"name\":\"SigniFlow \u00ae - News and Blog Media\",\"url\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/12\\\/SIGNIFLOW-SML-LOGO-180.png\",\"contentUrl\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/12\\\/SIGNIFLOW-SML-LOGO-180.png\",\"width\":180,\"height\":45,\"caption\":\"SigniFlow \u00ae - News and Blog Media\"},\"image\":{\"@id\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SigniFlow\",\"https:\\\/\\\/x.com\\\/SigniFlow\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/signiflow\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/SigniFlow\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/#\\\/schema\\\/person\\\/1096776cfdabd9ec7eb617c4454511d7\",\"name\":\"SigniFlow\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d3fbf78f32014e0c0ddf0541005764bca9afc4eef24debb17467e8451f39bab7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d3fbf78f32014e0c0ddf0541005764bca9afc4eef24debb17467e8451f39bab7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d3fbf78f32014e0c0ddf0541005764bca9afc4eef24debb17467e8451f39bab7?s=96&d=mm&r=g\",\"caption\":\"SigniFlow\"},\"url\":\"https:\\\/\\\/www.signiflow.com\\\/media\\\/author\\\/signiflow\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strong Customer Authentication - SigniFlow \u00ae - News and Blog Media","description":"Strong Customer Authentication: How do you protect your identity online and help curb the problem of fraud in an online world?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.signiflow.com\/media\/the-sca-and-your-identity-what-you-need-to-know","og_locale":"en_US","og_type":"article","og_title":"Strong Customer Authentication - SigniFlow \u00ae - News and Blog Media","og_description":"Strong Customer Authentication: How do you protect your identity online and help curb the problem of fraud in an online world?","og_url":"https:\/\/www.signiflow.com\/media\/the-sca-and-your-identity-what-you-need-to-know","og_site_name":"SigniFlow \u00ae - News and Blog Media","article_publisher":"https:\/\/www.facebook.com\/SigniFlow","article_published_time":"2022-04-05T09:16:05+00:00","article_modified_time":"2022-04-05T09:42:18+00:00","og_image":[{"width":2486,"height":1561,"url":"https:\/\/www.signiflow.com\/media\/wp-content\/uploads\/sites\/2\/2022\/04\/SCA-and-your-identity-UK-SM.jpg","type":"image\/jpeg"}],"author":"SigniFlow","twitter_card":"summary_large_image","twitter_title":"Strong Customer Authentication - SigniFlow \u00ae - News and Blog Media","twitter_description":"Strong Customer Authentication: How do you protect your identity online and help curb the problem of fraud in an online world?","twitter_creator":"@SigniFlow","twitter_site":"@SigniFlow","twitter_misc":{"Written by":"SigniFlow","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.signiflow.com\/media\/the-sca-and-your-identity-what-you-need-to-know#article","isPartOf":{"@id":"https:\/\/www.signiflow.com\/media\/the-sca-and-your-identity-what-you-need-to-know"},"author":{"name":"SigniFlow","@id":"https:\/\/www.signiflow.com\/media\/#\/schema\/person\/1096776cfdabd9ec7eb617c4454511d7"},"headline":"The SCA and your identity: What you need to know","datePublished":"2022-04-05T09:16:05+00:00","dateModified":"2022-04-05T09:42:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.signiflow.com\/media\/the-sca-and-your-identity-what-you-need-to-know"},"wordCount":578,"publisher":{"@id":"https:\/\/www.signiflow.com\/media\/#organization"},"image":{"@id":"https:\/\/www.signiflow.com\/media\/the-sca-and-your-identity-what-you-need-to-know#primaryimage"},"thumbnailUrl":"https:\/\/www.signiflow.com\/media\/wp-content\/uploads\/sites\/2\/2022\/04\/SCA-and-your-identity-UK-SM.jpg","keywords":["Customer authentication","Featured","safeguard your identity"],"articleSection":["Electronic Signatures","UK and Europe"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.signiflow.com\/media\/the-sca-and-your-identity-what-you-need-to-know","url":"https:\/\/www.signiflow.com\/media\/the-sca-and-your-identity-what-you-need-to-know","name":"Strong Customer Authentication - SigniFlow \u00ae - News and Blog Media","isPartOf":{"@id":"https:\/\/www.signiflow.com\/media\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.signiflow.com\/media\/the-sca-and-your-identity-what-you-need-to-know#primaryimage"},"image":{"@id":"https:\/\/www.signiflow.com\/media\/the-sca-and-your-identity-what-you-need-to-know#primaryimage"},"thumbnailUrl":"https:\/\/www.signiflow.com\/media\/wp-content\/uploads\/sites\/2\/2022\/04\/SCA-and-your-identity-UK-SM.jpg","datePublished":"2022-04-05T09:16:05+00:00","dateModified":"2022-04-05T09:42:18+00:00","description":"Strong Customer Authentication: How do you protect your identity online and help curb the problem of fraud in an online world?","breadcrumb":{"@id":"https:\/\/www.signiflow.com\/media\/the-sca-and-your-identity-what-you-need-to-know#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.signiflow.com\/media\/the-sca-and-your-identity-what-you-need-to-know"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.signiflow.com\/media\/the-sca-and-your-identity-what-you-need-to-know#primaryimage","url":"https:\/\/www.signiflow.com\/media\/wp-content\/uploads\/sites\/2\/2022\/04\/SCA-and-your-identity-UK-SM.jpg","contentUrl":"https:\/\/www.signiflow.com\/media\/wp-content\/uploads\/sites\/2\/2022\/04\/SCA-and-your-identity-UK-SM.jpg","width":2486,"height":1561,"caption":"The Financial Conduct Authority's new set of rules aims to protect customers from fraud when they are shopping online."},{"@type":"BreadcrumbList","@id":"https:\/\/www.signiflow.com\/media\/the-sca-and-your-identity-what-you-need-to-know#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.signiflow.com\/media\/"},{"@type":"ListItem","position":2,"name":"The SCA and your identity: What you need to know"}]},{"@type":"WebSite","@id":"https:\/\/www.signiflow.com\/media\/#website","url":"https:\/\/www.signiflow.com\/media\/","name":"SigniFlow \u00ae - News and Blog Media","description":"Electronic and Digital Signatures","publisher":{"@id":"https:\/\/www.signiflow.com\/media\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.signiflow.com\/media\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.signiflow.com\/media\/#organization","name":"SigniFlow \u00ae - News and Blog Media","url":"https:\/\/www.signiflow.com\/media\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.signiflow.com\/media\/#\/schema\/logo\/image\/","url":"https:\/\/www.signiflow.com\/media\/wp-content\/uploads\/sites\/2\/2020\/12\/SIGNIFLOW-SML-LOGO-180.png","contentUrl":"https:\/\/www.signiflow.com\/media\/wp-content\/uploads\/sites\/2\/2020\/12\/SIGNIFLOW-SML-LOGO-180.png","width":180,"height":45,"caption":"SigniFlow \u00ae - News and Blog Media"},"image":{"@id":"https:\/\/www.signiflow.com\/media\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SigniFlow","https:\/\/x.com\/SigniFlow","https:\/\/www.linkedin.com\/company\/signiflow\/","https:\/\/www.youtube.com\/c\/SigniFlow"]},{"@type":"Person","@id":"https:\/\/www.signiflow.com\/media\/#\/schema\/person\/1096776cfdabd9ec7eb617c4454511d7","name":"SigniFlow","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d3fbf78f32014e0c0ddf0541005764bca9afc4eef24debb17467e8451f39bab7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d3fbf78f32014e0c0ddf0541005764bca9afc4eef24debb17467e8451f39bab7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d3fbf78f32014e0c0ddf0541005764bca9afc4eef24debb17467e8451f39bab7?s=96&d=mm&r=g","caption":"SigniFlow"},"url":"https:\/\/www.signiflow.com\/media\/author\/signiflow"}]}},"_links":{"self":[{"href":"https:\/\/www.signiflow.com\/media\/wp-json\/wp\/v2\/posts\/40902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.signiflow.com\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.signiflow.com\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.signiflow.com\/media\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.signiflow.com\/media\/wp-json\/wp\/v2\/comments?post=40902"}],"version-history":[{"count":0,"href":"https:\/\/www.signiflow.com\/media\/wp-json\/wp\/v2\/posts\/40902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.signiflow.com\/media\/wp-json\/wp\/v2\/media\/40904"}],"wp:attachment":[{"href":"https:\/\/www.signiflow.com\/media\/wp-json\/wp\/v2\/media?parent=40902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.signiflow.com\/media\/wp-json\/wp\/v2\/categories?post=40902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.signiflow.com\/media\/wp-json\/wp\/v2\/tags?post=40902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}