{"id":41024,"date":"2022-11-15T12:11:32","date_gmt":"2022-11-15T12:11:32","guid":{"rendered":"https:\/\/signiflowdev.wpengine.com\/media\/?p=41024"},"modified":"2022-11-15T12:46:18","modified_gmt":"2022-11-15T12:46:18","slug":"carbon-neutral-what-does-it-mean-and-why-should-businesses-care","status":"publish","type":"post","link":"https:\/\/www.signiflow.com\/media\/carbon-neutral-what-does-it-mean-and-why-should-businesses-care","title":{"rendered":"Carbon neutral: What does it mean, and why should businesses care?"},"content":{"rendered":"\n

Last year, the worldwide search on Google for \u201csustainability\u201d reached record highs.<\/p>\n\n\n\n

Eco-friendly sentiment has been on the rise for some time now, but in today\u2019s post-pandemic world, people are far more conscious of the impact their actions have on the environment. In fact, in PwC\u2019s June 2021 Global Consumer Insights Pulse Survey<\/a>, half of all global consumers surveyed say they had become even more eco-friendly since Covid-19.<\/p>\n\n\n\n

And in recent research by Google<\/a>, over 80% of people surveyed said sustainability was more top of mind now than before the pandemic.<\/p>\n\n\n\n

So, it\u2019s hardly surprising that \u2018carbon neutral\u2019 is the buzz term on everyone\u2019s lips nowadays \u2013 but what does it mean to the average consumer, and why should businesses care?<\/p>\n\n\n\n

What is ‘carbon neutral’?<\/h2>\n\n\n\n

Carbon neutral, net zero, carbon footprint, going green\u2026what does it all mean?<\/p>\n\n\n\n

Becoming \u2018carbon neutral\u2019 means offsetting carbon emissions produced as a by-product of products or services, reducing the impact on the environment in a move to being more climate conscious.<\/p>\n\n\n\n

And, while the terms \u2018net zero\u2019 and \u2018carbon neutral\u2019 have similar meanings, there are differences between them when considered at scale, such as in the case of large corporations like Amazon, Microsoft and Apple.<\/p>\n\n\n\n

\u2018Net zero\u2019 means reducing carbon credits emissions as much as humanly possible, and offsetting only the essential emissions that remain.<\/p>\n\n\n\n

If a company has a net zero label, it means they\u2019ve done everything in their power, and used all available technologies, to cut their emissions as close to zero as possible, before offsetting the rest.<\/p>\n\n\n\n

Why should businesses care?<\/h2>\n\n\n\n

Small and medium businesses may be thinking \u201cWell, that all sounds great, but I\u2019m not a giant corporate with the ability to make massive impact through eco initiatives \u2013 so why should I care?\u201d<\/p>\n\n\n\n

And the short answer would be, \u201cBecause your customers do.\u201d<\/p>\n\n\n\n

There is no shortage of evidence that today\u2019s customer wants to know that the companies they support care about the environment.<\/p>\n\n\n\n

A survey by research platform Visual GPS<\/a>, found that 81% of people polled expected companies to be environmentally conscious.<\/p>\n\n\n\n

Google\u2019s 2021 Year in Search<\/a> showed unequivocally that shoppers (consumers, customers, the lifeblood of any business) are looking for ways to go green.<\/p>\n\n\n\n

PwC \u2013 which has committed to net zero by 2030<\/a> \u2013 says the eco-friendly consumer is here to stay<\/a>: \u201cAll over the world, business leaders and analysts have been pondering which of the consumer behaviors accelerated by the pandemic will persist and deepen and which will recede. PwC\u2019s survey, conducted more than a year after the first outbreak of COVID-19, suggests that eco-friendly consumerism is here to stay.\u201d<\/p>\n\n\n\n

In October 2021, Google Cloud announced the introduction of Carbon Footprint<\/a> \u2013 a tool that helps Google Cloud Platform users measure, track and report on the gross carbon emissions associated with the electricity of their cloud usage. The search giant (which is itself committed to sustainability<\/a>) positions this as a means to \u201cMeasure, report and disclose carbon emissions for ESG reporting<\/em>.\u201d<\/p>\n\n\n\n

A Forbes article<\/a> on the benefits of a paperless office sums up the business stance on eco-friendliness nicely: \u201cFor many companies, environmental, social and governance (ESG) issues have become a growing, board-level concern \u2014 not only for ethical and regulatory compliance reasons but because of increasing demands from customers and potential customers.\u201d<\/p>\n\n\n\n

Who’s the greenest of them all?<\/h2>\n\n\n\n

Companies big and small are rallying behind the cause \u2013 not just to satisfy their customers, but to be a part of the greater cause.<\/p>\n\n\n\n

Some of the big names that have pledged to go carbon neutral in the next three decades are listed here<\/a> by sustainability site, Brightly<\/a>. These include Google (ahead of the race, having gone neutral in 2007 already), Netflix (2022), Facebook (2030), Apple (2030), Amazon (2040), Nestle (2050), and Coca Cola (2050).<\/p>\n\n\n\n

But not everyone is an Amazon or a Google that can make waves by committing to becoming carbon neutral. As we all know, small changes can have immense power.<\/p>\n\n\n\n

Indeed, the power of small and medium businesses is not to be underestimated. Smaller businesses have a unique vantage point and relationship with their customers, as well as the ability to make sound decisions around the tools and resources they employ.<\/p>\n\n\n\n

Paperless power<\/h2>\n\n\n\n

At SigniFlow, we have seen first-hand how customers have contributed meaningfully to the carbon neutral cause. Last year, our customers saved 12 000 trees and 500 tons of paper.<\/p>\n\n\n\n

Which may not seem like that much in bigger world picture, but consider this: It takes 24 trees to make 1 ton of office paper. In other words, one tree makes 16.67 reams of paper, or one ream equals 6% of a tree. To put this in perspective, an average office of 50 people, each using three reams of paper per month, use around 108 trees per year.<\/p>\n\n\n\n

Oh, and incidentally \u2013 SigniFlow uses sustainable technologies, such as Microsoft Azure Cloud, for our SAAS model. Azure, as a part of Microsoft, has been 100% carbon neutral since 2012.<\/p>\n\n\n\n

REFERENCES<\/h3>\n\n\n\n
    \n
  1. Think with Google \u2013 Year in Search 2021: Sustainable Living<\/a><\/li>\n\n\n\n
  2. Green Earth \u2013 What\u2019s the difference between carbon neutral and net zero?<\/a><\/li>\n\n\n\n
  3. Wikipedia \u2013 Carbon neutrality<\/a><\/li>\n\n\n\n
  4. Google Sustainability – Commitments<\/a><\/li>\n\n\n\n
  5. Google Cloud \u2013 Announcing new tools to measure and reduce environmental impact<\/a><\/li>\n\n\n\n
  6. Practice Green Health \u2013 The Path to Carbon Neutral<\/a><\/li>\n\n\n\n
  7. PwC \u2013 June 2021 Global Consumer Insights Pulse Survey<\/a><\/li>\n\n\n\n
  8. PwC – June 2022 Global Consumer Insights Pulse Survey<\/a><\/li>\n\n\n\n
  9. Getty Images \u2013 Climate crisis still top concern for consumers despite pandemic<\/a><\/li>\n\n\n\n
  10. Strategy + Business (PwC) \u2013 The rise of the eco-friendly consumer<\/a><\/li>\n\n\n\n
  11. PwC \u2013 PwC commits to net zero by 2030<\/a><\/li>\n\n\n\n
  12. Forbes \u2013 The sustainable impact of a paperless office<\/a><\/li>\n\n\n\n
  13. Brightly – When Big Companies Are Going Carbon Neutral, from Amazon to Netflix<\/a><\/li>\n\n\n\n
  14. SigniFlow \u2013 How ditching paper and digitising processes promotes sustainability<\/a><\/li>\n\n\n\n
  15. SigniFlow \u2013 How to go paperless: Your stress-free guide to digitisation<\/a><\/li>\n\n\n\n
  16. Microsoft Azure \u2013 Azure Sustainability<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Submitted by Luke Iyer, SigniFlow Solutions Engineer<\/p>\n","protected":false},"author":31,"featured_media":41025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[394,395,350,380],"class_list":["post-41024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electronic-signatures","tag-carbon-neutral","tag-paperless-power","tag-signiflow-digital-signatures","tag-sustainability"],"yoast_head":"\nCarbon neutral: What does it mean, and why should businesses care? - SigniFlow \u00ae - News and Blog Media<\/title>\n<meta name=\"description\" content=\"'Carbon neutral' is a buzz word with today's green-minded consumer, but what does it mean, and why should you care?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.signiflow.com\/media\/carbon-neutral-what-does-it-mean-and-why-should-businesses-care\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carbon neutral: What does it mean, and why should businesses care? - 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